Posted in Digital Marketing, small business

Digital Marketing Tools for Small Businesses

Running a small business especially as a beginner can be nothing short of a journey through a stormy desert. However, technology has come to make the work very easy with introduction of digital marketing tools that work for any firm.

It is important to equip yourself with digital marketing skills to drive traffic to your business and prospective long time clients. With digital marketing skills, your business will be able to target the right clientele as well as build a strong royal clientele base.

The following are the top digital marketing tools that work for any business anytime.

Social Media Platform

This includes Facebook, Twitter, LinkedIn, among others.

Social media marketing a common tool used by almost business a well as individuals. It is a great platform to target potential customers.

All you need to do is to actively engage your people on your site. Post on a daily basis to keep your account active.

Post relevant and informative topics related to your business. Other days you can post about the current issues or a word of encouragement to your followers to avoid the monotony.

Let your posts be interesting. They should be about relevant topics that catch the attention of people and encourage further discussion.

Include attractive images mostly about your business. Be vigorous in marketing and do not waste a chance to make your business known.

Comment and react to other posts from other related groups or individuals. Throw in a promotional offer once in a while to the first person to comment or like your post.

An Engaging Website

A website is the central component of any business. It should be user friendly and the clients should have a very easy time navigating through the website.

Ensure you update your website frequently as customers rely on it to find more information about your business; from products, location, promotions, business hours and even reviews from other clients.

Use tools such as free offers and informative blogs that will drive traffic to your website. Share he blogs to your social networks or email contacts and let people subscribe to future updates.

Encourage people to comment and give their reviews on the various products that you offer. New customers use reviews to determine whether a product is worth buying or otherwise.

Ensure you have informative, attractive and easily to understand. It should be adequate to satisfy the needs of every client visiting your website. You can engage Google Analytics to track traffic to your website.

Your website domain and hosting should be aligned with your business. It should be related with your target market area. It should also be compatible with most browsers as well as devices from mobile devices as well as computers.

Email Marketing

Engage your clients through email subscriptions. Use emails to pass information about your business including, announcements, newsletters, promotions and any other important information about your business.

Make the emails frequents say weekly or every fortnight. Let emails be informative and interesting. Include sharing links and encourage your subscribers to share to their family and friends who can then subscribe to your mailing list too.

Email marketing can be very tricky, you do not want your hard earned labor to end up labeled as spam. To avoid this, encourage your subscribers to include your business email in their contacts list.

Include an unsubscribe option because even though we may not appreciate it, it is better when one unsubscribe instead of landing in a spam. This also help you determine if the information you are providing is still relevant. Seek to find out why on is unsubscribed.

Video Marketing

Video marketing is an excellent digital marketing tool to engage viewers. It is faster than any other mode of digital marketing.

Ensure the video are short and high quality. They should pass effectively pass maximum information with a short period of time, around 5- 10 seconds.

The videos should be catchy so that viewers will be attracted to have a look. Include catchy tunes and quality images.

Optimized SEO

SEO stands for Search Engine Optimization. These are ideal digital marketing tools that drive traffic to your business website.

Post relevant materials be it in your website, blog or social media accounts and maximize the use of keywords related to the nature of the business. This will easily drive people to your business in their search for information.

Mobile Marketing

This works in a similar way as the email marketing. Here you send text messages to your contact list on a set frequency rate or when there is important news such as product promotion and introduction of new products.

Online Advertising

Online advertising is an instant tool that directs traffic to your website. It involves the use of Google Ads, Twitter ads as well as Facebook ads.

They include the random pop ups that appear when a user visits their social media accounts. Ensure to give adequate information concentrating on the main key words that are likely to attract people to visit your website to know more about your business.
Summary

Digital marketing tools, if used effectively can lead to rewarding results. Make adequate use of them and choose the one that works best for you, if you can engage all of them, the better.

It also requires that you are up to date with technology to remain relevant. Update your business sites frequently and keep track of the activities to be able to know what your are doing well and what you need to work on.

Encourage your subscribers to ask questions or raise any concerns. Be sure to respond optimally and effectively. Let your response be adequate and hit the nail on the head.

In case of any issues, address them professionally. You can also compensate the aggrieved client to ensure there are fully satisfied.

Keep your clients engaged and updated with the happenings of the business. Avoid being too monotonous and through in a surprise here and there.

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